New Board Games A Game of Thrones : Lords of Winter Expansion Asteroyds Birds on a Wire Call of Cthulhu LCG Whispers in the Dark Chaos Isle: Zombi Deck Chaos Isle: Fresh Meat (Expansion 1) Chaos Isle: Reinforcements (Expansion 2) Chaos Isle: The Lunatics (Expansion 3) Cornucopia Frontline D-Day High Society Looting London Masters Gallery Nefertiti Expansion Okko Expansion 2 “Era of Karasu” Okko Expansion 3 Reiner Knizia’s Money Restocked Board Games Agricola Agricola: Farmers of the Moor Arkham Horror: Curse of the Dark Pharoah Battlefields of Olympus BattleLore For Troll and Country Expansion BattleLore! Dragons Expansion Battlestations Revised Call of Cthulhu LCG Sleep of the Dead Asylum Pack Call of Cthulhu LCG Journey to the Unknown Kadath Carcassonne Carcassonne Big Box 2 Claustrophobia Command & Colors Ancients (3rd Printing_ Dice Tower, Stone Finish El Presidente – Cuba Expansion En Garde FITS Heroscape Dungeons & Dragons : Forgotten Realms Warriors of the Ghostlight Fen Heroscape Dungeons & Dragons : Forgotten Realms Fury of the Primordials Heroscape Dungeons & Dragons : Forgotten Realms Glaun Bog Raiders Heroscape Dungeons & Dragons : Forgotten Realms Heroes of Faerûn Neuroshima Hex Scotland Yard Shadow Hunters Talisman: The Reaper Expansion Tannhauser Boardgame Tannhauser Expansion : Sergio Ramirez Tikal Share This
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New & Restocked Board Games : June 10, 2010
I was watching So You Think You Can Dance recently and it sparked off a series of thoughts. In the Auditions, you see so many people go in and dance, and often you can spot those who have it ; and those that don’t. Yet, they all try out. Now, don’t get me wrong, any one of those dancers could out-dance me any day of the century. Yet, I couldn’t help wondering why they did it – when you just don’t have that spark, that flare, why go through with it? There’s almost no logical reason for doing this – yet people do. It’s a passion driven business, one filled with self-delusion and luck. Very,very few will ever make it big, even fewer will make any (serious) money at it.
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Passion driven business
May’s bestselling board games are up on the main site, but for comparison’s sake here’s Starlit Citadel’s bestsellers from the month of April 2010 . 1. Settlers of Catan 4th Edition 2.

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Board Game Bestsellers : April 2010
New Board Games Formula De Dice Blister Magic Labyrinth Restocked Board Games 10 Days in Europe Acquire All Things Zombie Bang! 4th Edition Bang! The Bullet Blue Moon Buka Invasion Expansion Pack Blue Moon: The Flit Expansion Pack Blue Moon: The Khind Expansion Pack Blue Moon: The Terrah Expansion Pack Cash ‘n Guns Command & Colors Ancients (3rd Printing_ Empire Builder (New Edition) Escalation EuroRails 4th Edition
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New & Restocked Board Games : June 3, 2010
Review Contest Winner – Our Review Contest Winner! On-going Contest – Review Contest Site Updates – New Categories, New Imported Games & a Holiday Upcoming Games – Some of the most anticipated games that are to be released Contest Winner Announcement This month’s winner is Brian with his review of the Killer Bunnies Steel Booster . An expansion on one of our most popular card games, the “Super bunnies are a welcome addition, though they are highly powered” . Ongoing Contests The monthly review contest is continuing this month and the winner of each monthly review contest will receive a $20 gift certificate
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June 2010 Newsletter : Holidays & Imports
New Board Games Call of Cthulhu LCG Secrets of Arkham Cyrano Forbidden Island Leaping Lemmings Martinique Memoir ’44 Breakthrough Expansion Mad Scientist University Exp: Spring Break Munchkin : Waiting for Santa Wealth of Nations : Super Industry Tiles Wealth of Nations War Clouds Restocked Board Games Attack! BattleLore! Creatures Expansion BattleLore! Dragons Expansion BattleLore! Heroes Expansion Caylus Dominion Ergo EuroRails 4th Edition Hive Hive Mosquito Exp Killer Bunnies Blue Starter Medievalia Medievalia Action Exp Neuroshima Hex Neuroshima Hex: Duel Pirates Cove Power Grid Power Grid – China/Korea Primordial Soup-Freshly Spiced Ra the Dice Game Summonaria Thurn & Taxis UNO MOD Card Game Share This
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New & Restocked Board Games – May 28, 2010
One of my tasks on a regular basis is to check our Spam Folders for potentially mis-categorised customer e-mails. It’s an annoying task, but a necessary one since occasionally, a customer e-mail (or other important business e-mail) is flagged as Spam. Most spam e-mails are easy enough to notice by their header, however we’ve noted an interesting and annoying new trend.
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Fraud Online and its effects on Customer Service
New Board Games Beer & Pretzels Carcassonne: Bridges, Castles & Bazaars Card Tower, Unfinished Conquest of Pangea A Game of Thrones : A King in the North Chapter Pack Race for the Galaxy: the Brink of War Summonaria Talisman: The Highland Expansion Viva Topo Zoowaboo Restocked Board Games Archaeology: The Card Game Ark Barbarossa Banttleground Fantasy Warfare : Monsters & Mercenaries Reinforcements Deck Bohnanza Fan Edition Chrononauts Cyclades Descent: Road to Legend Expansion Dominion: Alchemy Dungeon Twister Force of Darkness Dungeon Twister 2: Prison Dungeon Twister Mercenaries Dungeon Twister: Fire & Water Hannibal : Rome vs Carthage Board Game Igor the Monster Making Game Le Havre : Le Grand Hameau Expansion Medievalia StarCraft Celebration Kit Pillars of the Earth Pillars of the Earth Expansion Railways of the World R-ECO Say Anything Scrappers Sherlock Card Game Traders of Carthage Warhammer: Invasion LCG Deathmaster’s Dance Battle Pack Warhammer Invasion LCG : Warpstone Chronicles New Imported Board Games &cetera Aapep Greed Incorporated Hansa Teutonica Indonesia 2nd Edition Mamma Mia Plus Tinners’ Trail Valdora Extra The World Cup Card Game VeloCity Share This
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New & Restocked Board Games – May 21, 2010
Recently, FFG has been re-releasing a lot of 2nd tier games that they either picked up from others or are attempting to revise and regenerate interest. There’s Battlelore of course with its various new expansions that are coming out. It was a hugely popular game when it was first launched, but due to lack of support from DOW, it died a slow death. These days, it’s in a strange limbo, with expansions coming out but the base game out of stock for months
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Second Chances – the board game dump pile
As a mental reminder for myself (in no particular order) I put together my task list for non-day-to-day projects for the next few months Finish change-over of Bookkeeper Provide accounts once done to Accountant for taxes File Annual Reports and other corporate papers Apply for and review terms of a consolidated loan Complete Policies & Procedures Manual Complete new e-mail set-up and template customer e-mails Hire & train an employee for vacation Locate a supplier for storage boxes & zip-lock bags Locate new supplier for shipping boxes Chase up with all conventions about vendor locations and confirmation of space / timing Switch hosting and upgrade site and test, test, test!!! Set-up video on site and test to see effectiveness That’s on top of all the daily work load of course.
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My Task List
Looking at a number of different factors recently, including our previous calculation on Industry Size, I’ve begun to wonder about the long-term future of Starlit Citadel. There’s no doubt that we can grow the business to support a single individual (we’re there already if at a minimum wage amount). Probably even one or two employees. However, the difference between us and our major competitors down in the US is vast – many of them seem to have 8 to 10 employees and a lot more stock.
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Industry Size : So what?
With Alison stepping down from the company on an active basis completely, a number of documents needed to be updated and amended, including a lot of credit card and banking information. In point of face, we actually had to reapply for most of our documents, a rather frustrating experience. Theory ran into reality whilst dealing doing our applications and I found out one of the many reasons why Canada (and Canadian businesses) are just not as competitive as the US. The business environment stinks
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The Business Environment in Canada
New Board Games Archaeology: The Card Game Arkham Horror Dice Set (5) Cthulhu Dice Dice Tower, Knockdown Dominion: Alchemy Munchkin Fairy Dust Display Neuroshima Hex: Duel Restocked Board Games Arkham Horror Citadels Card Game Call of Cthulhu LCG : Horror Beneath the Surface Combat Commander: Normandy Battle Pack Command & Colors Ancients #2: Rome vs Barbarians Dice Tower, Birch, Unfinished Dominion Dust En Garde Ergo FITS A Game of Thrones: Storm of Swords A Game of Thrones: Clash of Kings Ingenious Le Havre : Le Grand Hameau Expansion Lord of the Rings: Confrontation Deluxe Ed. No Thanks! Pandemic Prophecy: Dragon Realm Expansion Roma II : Arena Ticket to Ride Card Game Tulipmania 1637 Share This
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New & Restocked Board Games : May 6, 2010
May Newsletter Review Contest Winner – Our Review Contest Winner! On-going Contest – Win $20 in Our Review Contest & 50 points per review Site Updates – The Site Switch & Our Customer Rewards Program Upcoming Games – Some of the most anticipated games that are to be released soon Contest Winner Announcement This month’s winner is Jeanette with her review of Kahuna . An older 2 player game, it’s great to see this fun design get it’s share of reviews. Congratulations Jeanette! Ongoing Contests The monthly review contest is continuing this month and the winner of each monthly review contest will receive a $20 gift certificate.

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May 2010 Newsletter
I thought it’d be worth posting a list of upcoming events that we’ve either sponsored or will be at as a vendor: Sponsors (Charity Events) Board Gaming for Diabetes : May 1 – 2, 2010 Our 2nd Year Sponsoring this local charity event run by a fellow BGGeeker Can’t Stop the Serenity : June 26, 2010 In Support of Equality Now; Joss Whedon’s favourite charity and the BC Women’s Hospital and Health Centre. Vendor (Conventions) Conquest BC : July 9 – 11, 2010 First year Gaming Convention in BC. The hotel it’s in is okay, very close to the Skytrain. Gaming of all forms supported here.
Chrononauts is the board game of time travel, where players take on the role of a time traveler attempting to either correct the timeline to his future or to collect sufficient number of cards / artifacts for his benefactor. To do so, he jumps through time and adjusts the timeline; attempting to finish before his competitors. A fun time-traveling game, Chrononauts is great to carry around in your bag as it’ll play from 1 to 8 players.
New Board Games A Game of Thrones Limited Card Game Core Set Battlestations Revised Bamboleo Chaos Fresko Horus Heresy Metro Nelly Samarkand Silverton StarCraft Celebration Kit Times Up Deluxe Warhammer : Invasion LCG Warpstone Chronicles Restocked Board Games 3-D Labyrinth Age of Empires III Agricola: Farmers of the Moor Alhambra – Big Box Bang! The Bullet Battleground Fantasy Warfare Battleground Scenario Book Battleground Fantasy Warfare Dwarves of Runegard Reinforcements Battleground Fantasy Warfare Dwarves of Runegard Starter Battleground Fantasy Warfare: Elves of Ravenwood Reinforcement Deck Battleground Fantasy Warfare: Elves of Ravenwood Starter Battleground Fantasy Warfare Kingdoms Battleground Fantasy Warfare Lizadermen Starter Battleground Fantasy Warfare Lizardmen Reinforcements Battleground Fantasy Warfare: Men of Hawkshold Reinforcements Battleground Fantasy Warfare: Men of Hawkshold Starter Battleground Fantasy Warfare: Monsters & Mercenaries Starter Battleground Fantasy Warfare Monsters & Mercenaries Reinforcements Battleground Fantasy Warfare: Orc Army Reinforcements Battleground Fantasy Warfare: Orc Army Starter Battleground Fantasy Warfare Terrain Pack Battleground Fantasy Warfare Umenzi Tribesmen Starter Battleground Fantasy Warfare Umenzi Tribesmen Reinforcements Battleground Fantasy Warfare: Undead Army Reinforcements Battleground Fantasy Warfare: Undead Army Starter Blokus Duo Cave Troll Chez Geek 2: Slack Attack Colossal Arena Cosmic Encounter Cosmic Incursion Duel in the Dark God Dice Hannibal : Rome vs Carthage Board Game Imperial 2030 Jamaica Kill Doctor Lucky Killer Bunnies Quest Red Booster Killer Bunnies Quest White Booster Labyrinth Card Game Manhattan Memoir ’44 Air Pack Expansion Memoir ’44 Battlemap : Tigers in the Snow Uno Card Game Mr. Jack Pocket Rockets Prophecy: Dragon Realm Expansion Space Station Assault Thebes The Battle For Hill 218 Twilight Struggle (’09) Warhammer : Invasion LCG Assault on Ulthuan Warhammer : Invasion LCG Skavenblight Share This
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New & Restocked Board Games – April 21, 2010
We recently received a huge e-mail listing all the Ultra Pro accessories available at our distributor. Currently, we’ve limited the number of accessories available to mostly Mayday and FFG sleeves with a few, basic, deck sleeves from Ultra Pro and a ton of dice from Chessex. We are wondering if there’s anything in particular that we should stock. Among the potential additions: More Dice Sets (d6, bags of dice, different colours, etc.) More sleeves from KMC (kmcsleeves.com) or Ultra Pro Deck Vaults 4 and9 pocket portfolios Player Mats Different types of game counters Storage boxes / bags Dice Towers I’m sure there’s more that haven’t come to mind. So the open question is, is there anything else that we should add or that as customers, you’d like to see?
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Accessories – Any Requests?
We recently received an e-mail asking us to discuss our typical sales and our margins / pricing strategy. I declined to discuss our sales figures since I am still somewhat uncomfortable discussing sales in public. It’s competitive information that, while I understand is interesting for our customers, is also potentially dangerous to discuss. It’s also a misleading number to mention to customers – revenue is only one side of the equation. And being online, with a low margin business, it’s actually the less important part of the equation. On Pricing Strategies The second part of the customer’s question though, on pricing strategies, is something I feel comfortable discussing. Pricing strategy in the board game industry for retailers can be viewed in context of MSRP: Above MSRP – maximising profit margin per sale; generally useful if you expect very low demand and very low competition At MSRP – status quo pricing.
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Pricing Strategies and Sales
New Board Games Hellas Myth: Pantheons Warlords of Europe Restocked Board Games Carson City Castle Panic Colossal Arena Conquest of the Fallen Lands El Grande Decennial Hey! That’s My Fish Deluxe Killer Bunnies Quest Violet Booster Last Night on Earth Last Night on Earth: Growing Hunger Expansion Last Night on Earth : Survival of the Fittest Expansion Memoir ’44 Air Pack Exp Munchkin 7: More Good Cards Pandemic Pandemic: On the Brink Pit Pocket Battles: Celts vs Roman Pocket Rockets Power Grid Puerto Rico Ra BOARD GAME Ra the Dice Game Runebound 2nd Edition Shipyard Snow Tails Sorry Sliders Space Alert Steam: Rails to Riches Twilight Struggle Mounted Map Zooloretto Share This
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New & Restocked Board Games – April 15, 2010
We wanted to let you know about an event that will be held soon: Gaming for Diabetes ‘ Date & Time : May 1, 2010 (10am to Midnight) and May 2, 2010 (10am – 6pm) Venue : The Royal City Curling Club; 75 E 16th Ave, New Westminster Last year there were about 40 – 50 people who attended. It’s a board gaming event – with everyone bringing their own games and then placing them out for peple to play / use. As such, there’s a wide variety of board games for everyone. Also, there’s always a 50/50 draw and a Silent Auction which holds quite a few good, fun games. It’s also relatively cheap and for a good cause – $20 for Saturday and $15 for Sunday or $30 for the weekend
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Gaming for Diabetes : May 1, 2010
Review Contest Winner – Our Review Contest Winner! On-going Contest – Review Contest Site Updates – Gottacon and New Category Pages Upcoming Games – Some of the most anticipated games that are to be released Contest Winner Announcement This month’s winner is Chris Morris with his review of The Art of War . Ongoing Contests The monthly review contest is continuing this month and the winner of each monthly review contest will receive a $20 gift certificate. In addition, the winner is enterred into end of the year draw for the Grand Prize of $250 of board games! So start writing your reviews now, since every review is an individual entry into the monthly contest
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February Newsletter
New Board Games Campaign Manager 2008 Container 2: Second Shipment Homesteaders Mattel: UNO MOD Card Game Republic of Rome Terra Prime Restocked Board Games Age of Empires III Apples to Apples Party Game Arkham Horror: Dunwich Horror Battlestar Galactica Board Game Battlestar Galactica Pegasus Expansion Carson City Citadels Card Game Day & Night Drakon 3rd Edition Humans! Power Grid Ricochet Robots Roma Runebound The Frozen Wastes Tales of the Arabian Nights ThunderStone Thurn & Taxis World Without End Zombies! 3 Mall Walkers 2nd Ed Zombies!!! 2 (2nd Edition) Zombies!!! 6 : Six Feet Under Share This
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New & restocked board games – January 27, 2010
Over the last few years, we’ve sold a lot of board games. And after ordering, packing, shipping, re-ordering and the like, we’ve noticed a trend in what games will sell and at what price. This is obviously our own opinion, though it is mildly backed up by data. To start with, the average price of our board games sold is $29.53
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The Optimum Price of a Board Game
New Board Games Barrel of Monkeys Battleship Travel Edition Card Shuffler – 2 Deck Heroscape – Raknar’s Vision Heroscape – Castle / Tower Expansion LCR Blister Pack Restocked Board Games Axis & Allies – D-Day Carcassonne Big Box 2 Dungeon Twister Basic Set Risk 2210 Sorry! Vintage Wooden Box Yahtzee Qwirkle Share This
It’s now over three years since Alison and I discussed launching the store. Since then, the concept of a balance between work and life has been somewhat lacking, which has occasionally lent to burn-out. Not surprising, for either point, when you’re an entrepreneur. In the first few years, I worked full-time and had to research and then set-up / manage the store. That meant between 40 – 50 hours of work on-top of my job. Mostly, that meant working during lunch hour and into 1 or 2am when I got home. On good days, I’d be in bed by midnight. On Saturdays, I generally spent the entire day working, with Sunday taking a half-day off for gaming. Other than fencing, work and occasional gaming was the life
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Work-Life Balance
New Board Games Dungeon Lords Last Night on Earth: Hero Pack 1 Last Night on Earth: Survival of the Fittest Expansion Last Night on Earth: Zombies with Grave Weapons Mini Set Runewars Restocked Board Games Blue Moon City Chrononauts Fast Flowing Forest Fellers Okko Okko Expansion Pillars of the Earth Expansion Primordial Soup Freshly Spiced Runebound – Shadow Walker Class Deck Runebound – Runemaster Class Deck Runebound – The Scepter of Kyros Runebound – Quest of the Seven Scions Say Anything Warhammer: Invasion LCG Path of the Zealot Board Game Share This
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Game Store Restock – Jan 21, 2010
New Board Games Pillars of the Earth: Builder’s Duel Restocked Board Games BattleStar Galactica Pegasus Expansion Battlestar Galactica Board Game Bohnanza Bridge Troll Cranium Dominion: Intrigue Jaipur Kingsburg Khronos Parcheesi Royal Edition Pictionary Pocket Rockets Settlers of Catan (07) Settlers of Catan 5&6 Exp (07) Stone Age Traders and Barbarians of Catan 5 & 6 player expansion Wits & Wagers 2nd Edition Share This
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New & restocked board games – January 19, 2010